What is Web Copy and SEO?
Search Engine Optimization
SEO (Search Engine Optimization) is the name given to creating content for your website that the search engine will pick up easily. But it also needs to be written in a way that the search engine will give your site a better ranking than other sites.
This means that the content needs to contain the right keywords (the keywords someone would use when using the search engine) but the content also needs to be both relevant and exciting for the reader / user of your website
So Both Content AND Keywords Are Important
So my job is to do far more than just layer your web articles / website with keywords. I have to also ensure your web content is impressive, engaging, informative and relevant for the reader. In a nut-shell, I create content that satisfies both the search engines (robots) and the real person who goes to your website. After all, it's one thing getting your site to the top of a Google / Yahoo! search, but unless the content of your website doesn't result in business for you, what's the use of being at the top of Google? There's no use in that.
Likewise, though, your website can have the best content the web has to offer; but unless people can find it easily, it's not going to be much use to you either.
